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Research papers

Is there life after death?

When a company is developing several important new compounds and one is facing challenges in formulation development, it is important to establish whether the potential for the product with an alternative formulation would be viable in sales terms....

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Alan J. Bowditch, Lorna Tuersley
June 15, 1997
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Citation

Bowditch and Tuersley (1997a, June 15). Is there life after death?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-there-life-after-death-


Research papers

Through the looking glass

The paper describes a case study carried out in 1994 to examine the potential for a number of new possible line extensions (formulations) of an existing product. Management required an extremely accurate forecast of the likely impact of the new forms...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Raf De Wilde, Alan J. Bowditch, Simon Fitall
June 1, 1995
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Citation

De Wilde, Bowditch and Fitall (1995a, June 01). Through the looking glass. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/through-the-looking-glass


Research papers

We're out of the trenches

The downward pressure on pharmaceutical product prices and the level of profitability is already forcing companies to consider how to cut costs and to gain the most out of the money that is spent. An improvement in the way resources are allocated...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Alan J. Bowditch
June 1, 1994
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Citation

Bowditch, A. J. (1994a, June 01). We're out of the trenches. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/we-re-out-of-the-trenches


Research papers

Pharmaceutical pricing

With the increasing demands on health care expenditure due to a rise in the proportion of people aged 65 or more. Governments are and will continue to explore ways of reducing costs. It is likely that their focus will be towards the drugs bill rather...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Authors: Diana Grose, Alan J. Bowditch
June 15, 1991
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Citation

Grose and Bowditch (1991a, June 15). Pharmaceutical pricing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pharmaceutical-pricing


Research papers

Micro networks

The developments in micro networks have already begun to have an effect on the communication of information between the pharmaceutical industry and the medical profession. However the links between the different groups of the medical profession e.g....

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Hilary Thomas, Alan J. Bowditch
January 25, 1984
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Citation

Thomas and Bowditch (1984a, January 25). Micro networks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/micro-networks


Research papers

The use of brand mapping studies

Brand mapping is being discussed at the 1981 ESOMAR conference when as a marketing research approach it could be argued that the technique is old fashioned and therefore ill-suited to the needs of pharmaceutical management personnel in the 1980's. In...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Alan J. Bowditch
September 1, 1981
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Citation

Bowditch, A. J. (1981a, September 01). The use of brand mapping studies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-brand-mapping-studies


Research papers

Future ways of communicating with doctors: How effective are the traditional methods

This paper sets out to examine the methods of communicating with doctors open to the pharmaceutical manufacturer . Although it is important to examine the use of the traditional methods of communication e.g. representatives, mailings and journals,...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Alan J. Bowditch
March 1, 1977
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Citation

Bowditch, A. J. (1977a, March 01). Future ways of communicating with doctors: How effective are the traditional methods. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/future-ways-of-communicating-with-doctors-how-effective-are-the-traditional-methods